Money beliefs start earlier than you think
We've spent years watching people struggle with the same patterns. Not because they lack intelligence or ambition, but because their relationship with money got set in stone before they even realized it was happening. That's what we're here to change.
How this started
Back in 2019, I was working with a client who couldn't understand why she kept sabotaging her own success. She'd land a big contract, then immediately find ways to undercharge or overdeliver to the point of burnout. Her skills weren't the problem. Her pricing strategy wasn't the issue either.
What we uncovered was a deep-rooted belief that making "too much" money would somehow make her less worthy of love. Sounds dramatic, but that's exactly what was running the show behind the scenes.
That conversation changed everything for me. I realized most financial advice completely ignores the psychological patterns that actually determine our decisions. arovoraeron grew from that realization—helping people identify and reshape the money beliefs that hold them back.
What makes our approach different
We dig into the uncomfortable stuff
Most financial education stops at budgets and investment strategies. We start by examining the beliefs you inherited about money—often from childhood—and how they're still influencing your decisions today. It's not always easy to look at, but it's where the real breakthroughs happen.
Small groups mean actual conversations
Our programmes starting in autumn 2025 deliberately keep cohorts under 15 people. This isn't a webinar where you're muted in a crowd of 200. You'll have space to share your specific situation, get personalized feedback, and learn from others wrestling with similar patterns. The community aspect often becomes the most valuable part.
Progress takes longer than you want
We're honest about timelines. Reshaping money patterns that developed over decades doesn't happen in a weekend workshop. Our typical client sees meaningful shifts after 4-6 months of consistent work. Some take longer. That's completely normal, and we design our support around that reality rather than pretending change happens overnight.
Who you'll be working with
arovoraeron is deliberately small. We prioritize depth over scale, which means you'll get to know us pretty well throughout the process. Here's who'll be guiding your journey.
Finnian Blackwood
Lead Programme Facilitator
After spending a decade in traditional financial advising, I realized the technical knowledge wasn't the problem—people's emotional blocks were. I retrained in behavioral psychology and launched arovoraeron in 2020 to address what everyone else was ignoring. Outside of work, I'm usually cycling through the Scottish countryside or attempting to keep my garden alive.
Ready to explore your money patterns?
Our next intake opens in September 2025. Spaces are deliberately limited to maintain the quality of interaction and support. If you're curious whether this approach might work for you, let's talk.
Get in touch